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Skip logic creates a path that decides which questions or pages you’ll see based on how you’ve answered certain questions.

Each pathway is pre-determined by the survey creator. The creator establishes certain rules and formulas that dictate the pathway a respondent will take during the survey.

Why is skip logic useful for online surveys?

Skip Logic is beneficial for a number of reasons. Not only for people filling out the survey – but also the companies who create them.

First, skip logic makes it easier for respondents to complete surveys, as it removes unnecessary clutter and only shows questions that are relevant to them. By removing unnecessary questions, it reduces the chance of respondents becoming confused and dropping out or leaving behind random answers.

Secondly, by making it easier for respondents to complete surveys, companies have a better chance of receiving more completed surveys and insightful answers. What does this mean? Companies can use this valuable information to make positive changes to their product or service and increase customer satisfaction.

How does it work?

When you’re creating a survey, you can use skip logic to determine which questions or pages the respondent will see based on the answers they give. You can create multiple pathways to make the survey quicker and easier for respondents to fill out.

Skip logic improves the user-experience for survey respondents

Shorter surveys

Shorter surveys are a great way to increase your completion rate and improve the overall quality of answers.

For example, if you want to know how satisfied people are with driving cars or motorcycles, your respondents are more likely to complete the survey, if they only answer questions related to one or the other.

Take into consideration your respondent’s precious time, and you’ll be rewarded with higher quality answers and completion rates.

More relevant answers

Without skip logic, respondents will be faced with questions that they either don’t know how to answer or aren’t relevant to them. By hiding unnecessary or irrelevant questions, respondents will be less likely to get confused and provide a random answer or drop out of the survey entirely.

For example, if a respondent doesn’t own a car or even have a driving license and they’re asked to name the brand of their car they won’t be able to answer it.

Screen respondents

You can screen respondents to save time and money by asking right questions to the right people.

Streamlines the flow of the survey

Irrelevant questions are not only confusing to respondents, it can distract them from focusing on questions they actually want to answer.

For example, you wouldn’t discuss the beauty of the amazon rainforest with a person who has never set foot outside their own city. The person would quickly get bored and end the conversation.

For example, if you were talking to a friend about video games and you realised they didn’t play video games, you would probably change the subject to something more relevant to their interests.

Apply this same logic to your surveys and keep the flow of the survey consistent. By rewarding your respondents with questions that incite their curiosity, you’ll receive more insightful answers to help you achieve the goals of your survey.

Øyvind's avatar
Øyvind Forsbak
As CTO and co-founder of Orient Software, Øyvind Forsbak oversees all of our organization’s technical matters. Since Orient Software's founding in 2005, Øyvind has guided the company's choices of technology to become a world class developer in .NET and modern JavaScript frameworks.
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